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Unexpectedly, the duration of online video watch will be ultra-cable TV

May 18, 2023
Everyone knows that the emergence of online video has had a certain impact on traditional broadcast and television programs. Recently, Stream Media, a city research agency focused on online video, released a set of 2017 global online video research reports. In the research report, the impact of online video on traditional radio and television shows was disclosed. Let's look at it together.

Unexpectedly, the duration of online video watch will be ultra-cable TV
According to the research report, after five years, the viewing time of users watching online video programs will exceed the traditional broadcast television. In addition, 70% of users will choose to watch online videos instead of watching traditional TV programs. Among the audience surveyed, the vast majority of viewers believe that the reason why they choose to watch online video is to pay attention to the flexibility of online video, that is, the degree of freedom is higher than watching traditional TV programs, because they can be viewed on demand. .
In addition, some respondents believe that the multi-screen feature is a major highlight of online video content. This is because a lot of online video content can support multi-screen push, such as pushing from the TV to the mobile phone, so you don't have to wait in front of the TV to let the audience watch more freely.
In addition, there is also a result of survey data that warrants attention. That is, more and more online video viewers are starting to pay attention to high-dynamic HDR functions, and hope that more online video can join this function. The second highest level of attention is high frame rate, which is HFR video. Both the high dynamic range and high frame rate will become the focus of future online video development.
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