Video consumer market "group of wolf" ring Chongqing cable how to break through?

In the era of 4K HD, mobile Internet and other concepts, the video consumer market is already a Red Sea.

One side is Youku, iQIYI, Sohu, LeTV, PPS, Thunder and other online video sites, integrating vast amounts of content with capital advantages to attract users to form new viewing habits on PCs and mobiles. On the other hand, many off-line competitors such as telecommunications and China Unicom, as well as traditional operators, have continuously introduced many IPTVs with rich concessions and rich content, and continue to expand with the advantages of high-bandwidth fiber networks.

How does Chongqing Cable bludgeon in the video consumer market of “Wolves”?

At the 12th China Chongqing Hi-Tech Fair and the 8th China International Civil and Military Technology Expo, Chongqing Cable gave its own answer.

Three terminals respond to changes in viewing habits

The recently sung “Descent of the Sun” was broadcast by iqiyi.com. The booming viewership has become a hot spot in the society. It also puts tremendous pressure on the traditional cable TV operators. Many young people have stopped using cable TV. Video consumption!

Needless to say, with the development of the Internet and the popularization of broadband, viewers’ viewing habits have also started to change from passive viewing of television programs on each channel to active selection of their favorite TV dramas and movies. A large amount of television content can appear in the first time. Internet TV platform.

Faced with this seemingly irreversible “big trend”, what should Chongqing Cable do? At the current high-tech fair, Chongqing Cable brought three smart terminals to respond to the impact.

"D series" to the point of smart set-top box is Chongqing Chongqing's flagship product. The terminal is a new generation of smart set-top boxes that are based on the development of smart operating systems and integrate digital television, interactive television, and Internet access. It adopts high-end hardware configuration such as quad-core processor, built-in wireless router and Bluetooth 4.0, and can realize functions such as 4K ultra-clear playback, voice telephone, WeChat TV, and full-channel time shifting.

"I series" to point broadband partners in addition to strong hardware configuration, from the content point of view, it owns Tencent exclusive variety video, exclusive financial, QQ music, big screen TV cloud games, TV shopping and other applications. Exclusively enjoying the VIP experience of Chongqing's wired broadband intranet QoS guarantee, effectively solving the network “defense” issues such as network delay and congestion.

The "G-series" to point home gateway is the network access device that focuses on the smart home market and for high-end residential users. On the scene of the High-tech Fair, Chongqing Cable explained the three major centers of home gateways with the image of an intuitive 3D residential map: media entertainment center, smart home center and network connection control center.

The content is a unique way for the king to add value

Another powerful group in the video consumer market is major telecom operators.

In 2016, the video subscribers of the three major telecom operators are expected to exceed 100 million. China Telecom proposes "Strive to follow the strategy of "broadband + IPTV" and "IPTV services become a strategic basic business", and plans to develop 25 million IPTV subscribers this year; China Unicom plans to achieve 30% penetration of IPTV broadband in 2016 This year, IPTV plans to add more than 15 million subscribers; China Mobile is implementing the "broadband + mobile + TV + smart home" strategy. In 2016, it plans to develop 20 million subscribers, including 15 million users of Magic Box Internet TV and 5 million users of intelligent gateways.

Competitors are rampant. Chongqing Cable has focused its attention on value-added applications and is preparing to find new ways.

On the scene of the High-tech Fair, the i12 parent-child community has attracted the attention of many on-site visitors. The i12 parent-child community is a new parent-child community product created by Chongqing Cable and Chongqing Children's Channel. It integrates cartoon entertainment, anime IP games, and neighboring malls and other children's entertainment content. It is the first domestic file to be jointly constructed and operated by radio and television operators and local professional channels. TV parenting community.

It is understood that the i12 community has 10,000 hours of children's education resources, including cartoons, children's programs, parenting courses, children's songs, idioms, Chinese studies, and English, as well as Europe and the United States, Japan and South Korea, and animation and new fanciers targeting "secondary yuan" consumers. Become a platform for parents and children of all ages to entertain together.

Cloud Games is a brand-new video game platform created by Chongqing Cable based on cloud computing technology. It delivers many professional 3D large-scale game screens to set-top boxes through cloud server data processing.

"Cloud Games" platform has a large number of classic console games and casual games, including classics such as "Assassin's Creed", "Football", "Real Warriors" and "King of Fighters" and other popular games on the PS and XBOX platforms, There are also Android games like Plants vs. Zombies, Fishing Master, and Cool Run.

The Chongqing Cable 3D Museum is even more unique. The 3D Museum is a high-definition cable interactive application based on cloud data processing technology. It can display 3D real-world exhibition halls of 5 large museums, including the National Museum of China, the Chinese People's Anti-Japanese War Memorial Hall, the Capital Museum, the National Art Museum of China, and the Palace Museum. Thousands of three-dimensional images of national treasure collections.

"Competitiveness is not terrible. What we need to do is to give play to our advantages and to gather more resources so that users can enjoy services that are more affordable and personalized," said the person in charge of Chongqing Cable.